Category
Tourism
23 articles in Tourism.
MICE Destinations in Germany: Which Cities Lead and Why
Berlin, Munich, Frankfurt or Heidelberg? Which German cities lead for international congresses and trade fairs, what the rankings actually measure, how delegates get in and how international planners should build a shortlist.
Route Development Forums: How Airports and Destinations Win New Air Routes
How route development forums work: airline meeting requests, 20-minute slots, why tourism boards join airports at the table, how to prepare a meeting that leads to a second one, and what to get right when you host a forum yourself.
Tourism Investment Forums: How Destinations Match Projects With Investors
What a tourism investment forum is, how it differs from an investment conference or a roadshow, and how destinations prepare investment-ready projects, schedule one-to-one meetings with investors and measure what moved afterwards.
Media Marketplace: How to Schedule Appointments Between Destinations and Travel Journalists
A media marketplace is not a buyer-seller day with different badges. This guide shows tourism trade shows and DMOs how to qualify travel journalists, schedule appointments on request, set slot lengths and measure what each appointment produced.
Sports Tourism: How Destinations and Sports Commissions Win Sports Events
What sports tourism is, why amateur events carry much of the business, how a sports event bid works and how destinations use pre-scheduled appointments with rights holders to get invited to bid.
Delegate Boosting: How Convention Bureaus Help Associations Fill a Congress After the Bid Is Won
Coordinate convention bureau support with an association's registration campaign. Covers destination toolkits, previous-edition promotion, responsibilities and tracking registrations.
MICE Buyers: Who They Are and How Hosted Buyer Events Vet Them
Understand corporate, agency and association MICE buyers and the evidence each can provide. Includes published IMEX and IBTM criteria and practical questions for buyer applications.
Conference Legacy: How Convention Bureaus and Associations Plan and Measure What a Congress Leaves Behind
Plan what your congress should contribute beyond visitor spending. Set objectives with local partners, assign responsibilities and measure outputs, outcomes and longer-term effects.
Economic Impact of Events: How Destinations Calculate What a Congress Brings to the City
Calculate an event's local economic impact with a clear scope, visitor spending data and regional assumptions. Includes direct, indirect and induced effects, a worked example and common errors.
What Is Business Tourism? How It Differs from MICE and Business Travel
Understand business tourism, its overlap with business travel and the role of MICE events. With definitions, examples and implications for destination planning and reporting.
Visa Invitation Letters: What Event Organisers Issue, When and to Whom
Set up a consistent process for event visa invitation letters: confirm participation, include the right details, allow time for applications and protect passport data. Covers Schengen, US and UK requirements.
Congress Ambassador Programmes: How Convention Bureaus Win Association Congresses Through Local Experts
Why convention bureaus cannot win association congresses on their own, what the data says about ambassador programmes, why experts agree to bid, and how to build a programme in six steps.
Incentive Travel: How to Plan an Incentive Programme That Pays Off
What incentive travel is, how to set goals and qualification rules, what an incentive trip costs per person by region, how to choose a destination and a DMC, and how to measure whether the programme worked.
What Is a Destination Management Company (DMC)? Roles, Fees and When to Hire One
What a destination management company is, how it differs from a DMO, a PCO and an event agency, how DMCs price their work, when hiring one pays off, and where DMCs actually win their clients.
Best Trade Show Management Software for Tourism Events in 2026
Trade show management software is usually sold on booth sales and floor plans. Tourism events live on pre-scheduled buyer-seller meetings. We compare seven platforms against the criteria that actually decide a DMO procurement in 2026.
What Is a MICE Destination? Definition, Criteria and Examples
What makes a city a MICE destination: a clear definition, the six criteria behind successful bids, ICCA 2025 rankings and what organisers should read from them.
What Is a Destination Marketing Organization? A 2026 Guide
What a destination marketing organization (DMO) is, how it differs from a CVB, tourist board and DMC, how DMOs are funded, and why the job is shifting from promotion to proof.
MICE Tourism Trends 2027: What DMOs and Event Organisers Should Plan for Now
The 2027 budget season is open, and six forces will decide how far your money goes: an outcome squeeze behind rising costs, AI settling into matchmaking, standardised impact measurement, a shifting event map, more selective attendees, and sustainability rules with teeth. Here is what to plan for each one.
Where International B2B Events Are Moving in 2026: The European Opportunity
International meetings are leaving the US. Data from GBTA, Oxford Economics and the Incentive Travel Index shows where they are going, and how European destinations can win them.
EU Green Claims Rules for Event Organisers: What Changes on 27 September 2026
From 27 September 2026 the EU bans generic green claims, offset-based carbon neutrality and self-made sustainability labels. Here is what that means for tourism trade shows, DMOs and convention bureaux, touchpoint by touchpoint, with six claims rewritten.
Tourism Trade Show ROI: A KPI Framework for DMOs and Event Organisers
The 4:1 industry-standard ROI ratio is written for exhibitors, not for tourism trade show organisers. This three-phase KPI framework, with a multi-stakeholder model and a worked DMO example, gives you a measurement system that satisfies sellers, buyers and a tourism ministry alike.
Best Matchmaking Software for Tourism Trade Shows in 2026: 8 Platforms Compared
Tourism trade shows have unique matchmaking needs that generic listicles ignore. Here are the eight platforms that actually fit DMOs, convention bureaus and tourism trade-show organisers, scored against an eight-criteria framework.
MICE Tourism in 2026: A Strategic Guide for Event Managers
MICE tourism is on track to nearly double by 2035. Six trends are reshaping 2026: ESG, second cities, AI personalisation, hybrid formats, purpose-driven incentives, and wellness-first design, and this guide breaks each one down with hard market data and practical advice for event managers.