For DMOs, tourism boards & convention bureaus

B2B matchmaking for destinations
that need to show results.

Buyers meet suppliers: curated, pre-scheduled, with ready-made 1:1 agendas. Converve is the platform behind the Norwegian Travel Workshop, the Swedish Workshop and other leading travel trade formats.

  • Buyer ↔ Supplier matching
  • Multilingual with AI translation
  • GDPR & German hosting

Trusted by leading tourism organizations across Europe and the US

Visit SwedenInnovation NorwayVisitDenmarkVisit FloridaFáilte Ireland

Norwegian Travel Workshop 2026

One workshop connecting Norway with the world.

At NTW, Innovation Norway brings Norway's tourism industry together with travel buyers from around the world. The entire matchmaking runs on Converve.

0
participants
0
countries
0+
meetings
in two days
0 %
buyer satisfaction

Source: Norwegian Travel Workshop 2026 evaluation, Lofoten, 13–16 April.

The challenge

An event is only as good as its meetings.

At tourism events, one thing counts: do the right buyers meet the right suppliers? Converve turns a pool of attendees into a fully planned agenda of relevant 1:1 conversations.

Buyer ↔ Supplier matching

The meeting matrix controls exactly who can meet whom. Buyers and suppliers are brought together with purpose, never by chance.

Pre-planned 1:1 appointments

Automated scheduling with table and room assignment. Every attendee arrives with a finished, personal agenda.

The simplest scheduling

"We have the simplest scheduling system of any workshop": praise we hear from attendees again and again.

Multilingual & DMO-ready

A multilingual platform with AI-powered translation (DeepL): ideal for international events and national tourism organizations.

Guaranteed agenda
6 / 6 meetings confirmed
  • 10:00 Fjord Adventures AS
  • 11:15 Hotel Aurora Lofoten
  • 13:30 Arctic Incoming DMC
  • 15:00 Visit Nordkapp

Fully assembled, before arrival.

How it works

From a pool of attendees to the perfect agenda.

Attendees enter what they offer and what they're looking for. The MyMatch algorithm suggests relevant contacts, both sides send meeting requests, and Converve automatically builds a clash-free schedule with table assignment from them.

  • Flexible, definable attendee categories
  • Supply/demand profiles ("What I offer / What I'm looking for")
  • Adjustable live, even during the event
  • On-site check-in, badge printing & info desk
Discuss your event setup
Illustration: an attendee happily holds up his event badge on a lanyard.

Registration & curation

From the invitation to the curated buyer list.

The quality of a tourism event is decided before the first meeting: in the selection of buyers. With Converve you build your own registration flows per attendee group, buyers, suppliers, press, and keep full control over who takes part through approval workflows. Returning guests are invited with pre-filled links, new contacts pass through your criteria. The result is a pool of attendees that genuinely moves your region forward, the basis for every hosted buyer program.

  • Dedicated registration flows per attendee group
  • Approval workflow: you decide who's in
  • Pre-filled invitation links for returning guests
  • Multilingual forms (DeepL integration)
Registration in detail
Illustration: a man points at a growing bar chart with an upward trend arrow.

Prove success

The event success you can show your board and members.

After the workshop, the math begins: what did the event bring the destination? The meeting matrix shows who met whom, feedback surveys capture the satisfaction of both sides, and all contacts and meetings can be exported. At the Norwegian Travel Workshop 2026, the report ended with over 9,200 meetings and 94% buyer satisfaction, numbers Innovation Norway uses to prove the value of the format year after year.

  • Meeting matrix: who met whom
  • Feedback & NPS surveys after the event
  • Excel export of all contacts & meetings
  • Benchmarks across editions
Analytics & reporting in detail
"The platform works well for our B2B workshops and is user-friendly both from the admin and the user side. Converve has demonstrated a strong understanding of our needs and contributed to another successful edition of the Norwegian Travel Workshop." — Siri Tallaksen, Senior Consultant Tourism, Innovation Norway

The process

A fully planned event in three steps.

From the first invitation link to the last table round: this is how a tourism event runs with Converve.

  1. Register & curate

    Buyers and suppliers register through separate, multilingual flows and enter supply/demand profiles ("What I offer / What I'm looking for"). You approve each participation, so the pool of attendees stays curated.

  2. Match & request

    The MyMatch algorithm suggests the most relevant contacts to each side. The meeting matrix controls exactly who can see and request whom, typically only buyer ↔ supplier. Both sides send and confirm meeting requests.

  3. Receive the agenda & meet

    Converve automatically builds a clash-free schedule with table and room assignment from all confirmed requests. On site: check-in, badge printing and live rescheduling via the info desk, even with last-minute cancellations.

Typical pain points

Why tourism events fail in practice, and how Converve solves it.

We hear these six problems from DMOs and DMCs again and again. For each one there's a built-in answer.

Scheduling by Excel and email

Planning hundreds of meeting requests by hand takes weeks, and every change triggers a chain reaction. Converve calculates the entire clash-free schedule automatically and replans changes in seconds.

Empty slots and no-shows

Unconfirmed appointments fall through, tables stay empty. With Converve, meetings only count after both sides confirm, reminders go out automatically, and freed-up slots can be reassigned on site right away.

The wrong conversations

Without control, suppliers book each other, and the scarce buyer slots go to waste. The meeting matrix defines per attendee category who can meet whom: buyer time flows 100% into supplier conversations.

Hosted buyer logistics

Invited buyers expect a full, relevant agenda, otherwise the trip isn't worth it. Converve combines curated invitations, an approval workflow and guaranteed meeting quotas into a dependable hosted buyer program.

International attendee pools

Workshops like the Norwegian Travel Workshop gather attendees from over 30 countries. A multilingual platform, AI-powered DeepL translation and freely translatable text keep registration and networking understandable for everyone.

ROI for the board and members

"What did the event achieve?" The meeting matrix, feedback surveys and Excel exports deliver solid numbers: meetings, new contacts, satisfaction, comparable across editions.

What is a B2B tourism event?

A B2B tourism event is a business event where tourism organizations (DMOs) and destination agencies (DMCs) bring the suppliers of their region, hotels, activities, incoming agencies, together with international travel buyers. The centerpiece is a tightly timed program of pre-planned 1:1 meetings: both sides enter profiles with what they offer and what they're looking for, request appointments and receive a finished personal agenda with table assignment. Well-known examples are the Norwegian Travel Workshop by Innovation Norway or the Swedish Workshop by Visit Sweden, both run with Converve.

Frequently asked questions

How does scheduling work at a tourism event with Converve?

Buyers and suppliers send each other meeting requests that both sides confirm. From all confirmed requests, Converve automatically calculates a clash-free schedule with table or room assignment. You set the meeting duration, breaks and slots per day yourself; every attendee receives a personal agenda that updates live when things change.

Can buyers and suppliers choose their meeting partners themselves?

Yes. Attendees browse profiles, receive MyMatch suggestions with the highest match potential and request the meetings they want directly. Through the meeting matrix, the organizer keeps control over which groups can see and request each other, so attendee self-determination and organizer control aren't mutually exclusive.

How do I prevent suppliers from booking appointments with each other?

Through the meeting matrix: it defines per attendee category who can see and meet whom, for example exclusively buyer ↔ supplier. Categories are freely definable (for example buyer, supplier, press, partner) and the rules can also be adjusted while the event is running.

What happens with last-minute cancellations or no-shows?

The agenda can be adjusted up to the last minute: if an attendee cancels, their slots open up and can be reassigned immediately, and the affected meeting partners are notified automatically. On site, the info desk tool supports your team with rescheduling, check-in and badge printing.

Which tourism formats is Converve suited to?

Classic in-person workshops with table rounds, hosted buyer programs, roadshows and sales calls across several cities, as well as virtual and hybrid travel trade events. Converve is designed for B2B events with around 50 to 5,000 attendees, from the compact themed workshop to the national annual event of a DMO.

How long does setup take for a tourism event?

Depending on the format, usually a few weeks. Every event gets a dedicated contact at Converve who sets up registration, matching rules and the schedule with you, based on templates from over 25 years of event practice. Recurring events start the following year straight from the proven configuration.

Which tourism organizations work with Converve?

Among others Visit Sweden (Swedish Workshop), Innovation Norway (Norwegian Travel Workshop), VisitDenmark, Business Finland (Visit Finland Workshop), Fáilte Ireland and Visit Florida. The Norwegian Travel Workshop 2026 in Lofoten brought 739 attendees from 32 countries together, with over 9,200 pre-planned meetings across two days.

Is Converve GDPR-compliant, and where is the data held?

Converve is a German company, ISO/IEC 27001-certified and GDPR-compliant; a data processing agreement (DPA) is available on request. Hosting can take place entirely in Germany on request. Attendee data is never shared with third parties, which matters for public-sector clients and associations.

What does Converve cost for a tourism event?

The price depends on the number of attendees and the modules you choose, such as registration, matchmaking, event website and on-site tools. On the pricing page you can use the configurator to calculate a ballpark figure for your format in two minutes; a no-obligation quote follows afterward from our event experts.

Planning a tourism event?

Let's talk about your format. We'll show you how Converve brings your buyers and suppliers together. Free and no obligation.

Get a free consultation