Agenda you can plan ahead
Clearly structured, pre-booked meetings, everyone knows in advance when they'll meet whom.
Success Story · Innovation Norway
9,200 meetings above the Arctic Circle.
At the Norwegian Travel Workshop, Innovation Norway brings Norway's tourism sector together with travel buyers from around the world. In Lofoten in 2026, Converve's matchmaking system organized over 9,200 meetings, and attendees rated it as one of the strongest elements of the event.
Plan a similar event
- 739Attendees
- 32Countries
- 9,200+Meetings
- 94%Buyer satisfaction
The NTW 2026 in numbers
A workshop that connects Norway with the world
0
Buyers
from 298 companies
0
Suppliers
from 312 companies
0
Countries
represented internationally
0+
Meetings
in two days
Norwegian Travel Workshop 2026, Lofoten, April 13-16.
What is the Norwegian Travel Workshop?
Norway's most important meeting point for travel sales
The Norwegian Travel Workshop (NTW) is the flagship B2B event of Innovation Norway: once a year, Norwegian providers, hotels, activities and incoming agencies, meet international travel buyers. In 2026, the workshop took place in Lofoten, high above the Arctic Circle.
At its heart is a tightly scheduled program of pre-booked 1:1 meetings. That matchmaking runs on the Converve platform: from registration and scheduling to each attendee's personal agenda.
Attendees
Who met in Lofoten
370 Buyers (298 companies)
369 Suppliers (312 companies)
32 Countries represented
13 Pre- & post-tours
140 Buyers on tours
Meeting intensity
Full calendars on both sides
How active attendees were, buyers and suppliers compared.
BuyersSuppliers
20+ meetings
>10 new contacts
Share of attendees. Source: NTW 2026 evaluation.
Satisfaction
The matchmaking system wins them over
Attendee ratings of the Converve scheduling system (satisfied + very satisfied).
94%
Buyers
Overall satisfaction
88%
Suppliers
Overall satisfaction
95%
Buyers
“user-friendly” beforehand
89%
Suppliers
“user-friendly” beforehand
Why it works
What attendees value about the system
Mentioned again and again in the feedback:
The difference
Chance encounters? Or the right conversations?
What structured pre-matching adds compared with a classic trade show.
Classic trade show
- Contacts depend on chance at the booth
- Full days, but few plannable meetings
- Relevance only becomes clear in conversation
- ROI is hard to measure
NTW with Converve matchmaking
- Pre-booked, relevant 1:1 meetings
- 20+ meetings per person, plannable
- The right partners lined up before the event
- Measurable: 9,200+ meetings, high satisfaction
Over time
Three editions, consistently high satisfaction
Overall satisfaction with the NTW: Trondheim 2024, Bodø 2025, Lofoten 2026.
BuyersSuppliers
Overall satisfaction with the NTW (satisfied + very satisfied), from the event evaluation.
The collaboration
One format, two partners
The NTW succeeds through close collaboration, shaped around the demands of this specific event format.
Innovation Norway
Organizer: concept, Norwegian provider network and international buyers.
Converve
Matchmaking platform: registration, scheduling and agenda, tailored to the NTW format.
“Converve has demonstrated a strong understanding of our needs.” – Innovation Norway
ST
The platform works well for our B2B workshops and is user-friendly to use both from the admin and the user side. Converve has demonstrated a strong understanding of our needs, including implementing specific adjustments required for our event format. This collaborative and solution-oriented approach has contributed to another successful edition of the Norwegian Travel Workshop.
What's next
A partnership that keeps growing
Successful events thrive on continuous improvement. After every NTW we review attendee feedback together with Innovation Norway and develop the platform with intent, making the specific adjustments this event format needs.
That keeps matchmaking what it already is today: one of the strongest elements of the Norwegian Travel Workshop.
Planning an event like this?
Tell us about your format and we'll show you how Converve turns it into a living community. Free and no obligation.