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Case Study AIRTEC: B2B Matchmaking at a Trade Show
by Mark Kessels
Tags: Case Study

This is How AIRTEC Turns Classic Trade Fair Concepts Upside Down Using B2B Matchmaking

A supplier fair for the aerospace industry can be a fairly classic affair. Not with AIRTEC counting on B2B matchmaking! 

 

 

With over 500 Exhibitors from 35 countries and 900 congress participants, AIRTEC, in its 12th year of existence, is one of the leading events for the aerospace industry. It focusses itself annually clearly at the B2B target audience.

One impressive number at AIRTEC is the roughly 15,000 business meetings that are organized and coordinated in advance via the Converve platform. 

How do exhibitors to business at AIRTEC?

Exhibitors at B2B fairs ask more and more about return on investment, which is now measured by the number of business leads that the fair platform generates. 

This is the same story for the aerospace industry. If exhibitors already know prior to the event which decision makers they are going to meet from purchasing, supply chain, research and development or quality management, it makes preparations substantially easier.

"B2B meetings in particular make it possible to optimally utilize our time and prepare for appointments accordingly. This enables us to maintain and intensify contacts that have been generated over years, as well as gain new prospective clients” comments Christoph Hauck, managing director at MBFZ toolcraft. 

What benefits do AIRTEC visitors have?

At the heart of AIRTEC for visitors are the B2B meetings. Via the easy-to-use online platform, visitors find the right contact exhibition partners and thereby don’t waste any time at the fair itself searching and waiting.

It is the general trend that visitors what to use their time at a fair as efficiently as possible. The B2B meetings each last 30 minutes and take place in the sophisticated VIP lounge. 

"The B2B platform is decisive to success. This year, we have over 30 meetings, last year it was 25" comments Avner Ben-Bassat, President of Plataine. 

How does the event organizer see it?

The AIRTEC is organized by Airtec GmbH & Co. KG with its headquarters in Frankfurt am Main. Volker Schulze, managing director at Airtec GmbH & Co. KG stated "A targeted B2B fair, and that is the AIRTEC without a doubt, needs to go in new directions to expand the classic fair model using innovative approaches. It isn’t enough anymore to simply offer floor space. B2B meetings that we organize via the Converve platform are the heart of the AIRTEC. They offer our visitors and exhibitors maximum usability in the shortest amount of time".

Would you like to find out more about how you can successfully organize B2B meetings via the Converve platform? Feel free to get in touch!

These further case studies are definitely also of interest:

 

 

 

 

By Mark Kessels

Mark found the potential of combining technology with events so fascinating that he founded an event technology company 10 years ago. The innovative entrepreneur hangs out with his dog Mylo in his free time and loves to travel.

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Whether you are an organizer or participant in a networking event: With the Converve platform, you can optimally prepare for tradeshows, conferences and other events. Here you will find useful information and tips.

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