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7 outstanding trade show and congress websites
by Mark Kessels
Tags: Event Marketing, Event Planning

7 Outstanding Trade Fair and Congress Websites: Inspiration and Checklist

The website is the most important marketing tool for trade fair and congress organizers. Which sites are particularly inspiring? We’ve found 7 current examples. At the end of the article, you'll find a checklist for top event websites.

A website plays a decisive role in the battle of gaining customers’ attention. This is where clients inform themselves, sign up and register for events, download exhibitor information or interact with each other. Almost all marketing activities lead sooner or later to their trade fair or congress website.

It makes sense then to look at benchmarks on how organizers put their website together to optimally reach their target audience. We’d like to wish you a lot of fun during this excursion into the web-world of trade fairs and congresses! At the end of the article, you'll find a checklist of what a top notch event website should deliver.

re:publica, Berlin / Deutschland: The Digital Economy Community

Since early 2007, with ‘only’ 700 bloggers, re:publica has developed into one of the world’s leading events for the digital economy. re:publica now has almost 10,000 participants and more than 1,000 speakers from 70 countries! The organizing company republica GmbH now stages spin-offs in Accra, Dublin, Los Angeles, New York...

The website succinctly states why someone should travel to the event in Berlin: this is where the ‘Digital Society’ meets! The comprehensive program is presented clearly, videos and visuals transport the emotional components of re:publica. The clear call to action is also great (buy tickets) and can be seen numerous times. This site is not just there to inform, but also to sell. That fits!

Circles Conference, Fort Worth, Texas

Circles Conference targets User Experience Designers. You can quickly tell from their website! User experience is outstanding, on the web as well as mobile. An interesting point is that the organizers offer special livestreaming passes, opening up new business models beyond the real-life event.

Dreamforce, San Francisco

On this blog, we have featured the top event by Salesforce already quite frequently. Dreamforce sets standards, conceptually as well as regards creative execution. That holds true for the website, too. However, in spite of all emotional aspects, one will never miss the "Register here" button!

Epicurrence, Park City / Utah, USA: Lateral thinkers gather to go Snowboarding or Kayaking

Epicurrence in the USA calls itself the "Non-Conference". And this is how the event is presented! In the Utah mountains, creative and lateral thinkers get together at a kind of... conference. In winter, it is also about snowboarding and skiing, while in summer, participants gather to go mountainbiking and hiking! This is a really different concept, and the website also breaks conventional frameworks.

The best user experience of the website can be had on smartphone or tablet, a clear mobile-first strategy. Its clarity couldn’t be better, but at such an event how emotional the whole experience is presented is almost more important. This is where the website particularly scores well.

Talent Day Medien + IT, Hamburg / Germany: Matching Young Talent with Companies

There are numerous job fairs in Germany. Clearly, in light of the current lack of specialist staff in many branches, companies fight for leading minds and contact potential employees very early in the game. 

A particular example is the Talent Day Medien + IT event in Hamburg, directed at school pupils, students and post-grads. This starts already with the location selection (the CinemaxX cinema complex) and can also be seen in their web appearance. Very emotional, clear and naturally mobile-optimized – the target audience is particularly reachable via smartphone.

One particular feature is the matchmaking of job seekers with companies. This way, companies and job seekers can get in touch with suitable contacts before the event itself and therefore prepare themselves optimally. The whole project by the way is run on the Converve platform. 

Adobe MAX, Los Angeles

One cannot expect a standard conference when the most creative individuals of the advertising world come togehter. This is what happens at MAX conference, pushing the boundaries of traditional conference formats. 

The site offers a lot of added value and usability aspects for the website visitors, in spite of all creative aspects. There is a comprehensive FAQ section, and you'll also find tips on how to convince your boss. Hence, the website is attractive and useful at the same time.

SXSW, Austin / Texas, USA: Festival and conference merging

Since 1987, creative people gather once a year in Austin (Texas) at South by Soutwest (SXSW). Starting out as a music and film festival, SXSW today has developed into one of the leading events for the digital and creative economy - even President Obama made an appearance there.

The challenge for a website of such a mega-event is presenting the volume of parallel events clearly and at the same time emotively. This is done optimally by their event organizers!

Checklist: This is what top notch trade show and congress websites need to deliver today

Great trade fair and congress websites these days offer a combination of:

  • fast loading (AMP Accelerated Mobile Pages)
  • first-class intuitive navigation
  • high-quality content that wets the appetite for the event
  • attractive layout appealing to participants' emotions
  • a great experience on mobile phones, too
  • useful services for visitors and exhibitors (e.g. matchmaking, FAQ)
  • and a clear focus on conversions, i.e. selling tickets and generating visitors.

Let us get in touch and tell you more about which advantages are available for you by using the Converve platform in getting your website up to date!

 

 

By Mark Kessels

Mark found the potential of combining technology with events so fascinating that he founded an event technology company 10 years ago. The innovative entrepreneur hangs out with his dog Mylo in his free time and loves to travel.

About this blog

Whether you are an organizer or participant in a networking event: With the Converve platform, you can optimally prepare for tradeshows, conferences and other events. Here you will find useful information and tips.

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